Are you just getting started in the blogging game? If so, congratulations! You are taking the first steps towards what could become a viable business or an additional outlet for your company to make sales. And a large part of your success will be down to how you utilise search engine optimisation – or SEO. In today’s guide, we’re going to go through a few things you need to start doing to ensure your blog gets the traffic – and the quality readership – it deserves. Let’s get started with some of the absolute basics.
SEO: a brief guide
First of all, it’s important to understand some of the principles of SEO, so here’s a crude and brief description of what it is. Search engines such as Google and Bing provide a search service to their customers. They have developed complicated algorithms to provide an accurate answer to a particular searcher’s question or search query. There are also algorithms which rank your site, based on its appropriateness, accuracy, and relevance to the query. So, in short, SEO is all about making sure your site ranks highly for relevant search terms to your blog, business, and industry.
The technical side
You can split SEO into two separate fields: technical and content. It is imperative to get the technical side of your SEO set up on your blog before focusing on the content, or you will end up having to make enormous, wholesale changes later on down the line. Now, the basics of technical SEO aren’t too difficult to grasp – and nothing is stopping you from learning it. However, you can also hire some help in the form of a reputable SEO agency. The main point, however, is to make sure your technical on-site SEO is perfect. Doing this paves the road for your success when it comes to creating content, which we’re going to take a look at now.
The content side
Content is the real source of all your traffic and, ultimately, will determine the success of your blog. Whatever you are writing about on your blog, there is one important thing to remember. Google, Bing, and all the other search engines entire purpose is to provide their customers with relevant and useful results. So, it makes sense that the best thing you can do to ensure your content is attracting the search engines is to provide people with incredibly useful information, advice, and interesting original ideas. As CandidSky point out, if you truly want your blog to succeed, you need to start thinking about offering that information in a range of different formats. Photography, infographics, videos and podcasts are all excellent ways to provide your visitors with what they are looking for. Don’t forget, everyone takes in information in different ways, so if you only stick to, say, writing posts, you will be restricting your market potential.
The marketing side
Finally, SEO is also about marketing your blog to the right places. Getting social shares and links pointing to your site is one of the most effective SEO tactics around at the moment, as it signals your industry authority to the search engines. Link building is an essential part of any SEO campaign, so ensure you do some research into this area.