Grow Your Customer Base By Breaking The Language Barrier

We live in an increasingly small world, which on one hand has many benefits, but on the other can cause problems. The language barrier is one such issue. And, whether you are selling products abroad, or have local, foreign speaking customers, it’s an important one.

In this guide, we’re going to take a look at some of the ways you can break the language barrier. There are many customer service benefits it can bring, but it’s also a great way of growing your client base. Take a look, and feel free to let us know what you think!

language barrier


Put a plan in place

When you think about the enormous amount of movement that takes place across the world, it’s no surprise that there are language issues. So, it’s never been more important than now to make sure you have a plan in place. What happens if someone walks into your shop and needs help with something? You can’t afford to miss out on a sale, so it’s important to escalate the situation and make it work for you. All staff members should understand what to do in these situations, as they occur with more regularity.

Hire staff with second languages

It makes sense to hire staff with the relevant language skills when you are selling to foreign markets, of course. But have you thought about doing something similar for your local business? If your community is diverse, you will experience language barrier problems on a regular basis. So, it might be worth looking at hiring staff from those minority communities. It will show your customers that you care, and it’s great for business.

Provide training

If you receive a lot of calls or inquiries from people who speak in a foreign language, it’s worth training your staff to deal with it. We’ve already talked about an escalation plan, but you could go a step further. You could help them learn how to say a particular phrase on the phone, asking the customer to wait while they find someone to help. You can also teach them to speak slower when talking to those who have difficulty understanding.

Hire some help

If your business serves a global market, then you probably need to take things a step further. There are plenty of translations services out there; that can help you achieve your goals. Take a look at Multilingual Connections for a good example of what you can expect. It’s important to understand the nuances of languages, and vital that you have fluency onboard if you are selling on a large scale.

Identify areas of potential growth

If you notice that the volume of language barrier problems is increasing, it’s not an issue – it’s an opportunity. If you offer a great service for those people, then you can grow your market share. Whether you hire a third party or consider hiring staff with a second language, is up to you entirely.

OK, so that’s all we have time for right now. We hope you have got something out of this post, and can use it to identify more opportunities for your business. Bon chance!



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